A great way to spread the buzz on any topic quickly and effectively is by using video marketing. Video sharing sites like YouTube have cemented video marketing as a great way to get your product recognized, whatever that may be. This is clearly demonstrated with the increasing popularity of advertisers using ‘viral’ videos for marketing purposes. If you want to create interest in a product, video marketing is a great way to do just that. Unlike written adverts, video advertising can stimulate both the visual and audio senses of the viewer. Making video marketing as compelling as possible for your viewers will be easier with the following two tips.
Make Concise, Effective Videos
If you’ve been involved in the field of Internet marketing for any length of time, you’re probably become aware of what a squeeze page, or lead capture page, is, as well as how it works. The ‘squeeze page’ or ‘lead capture page’ is the best way to get a visitor’s name and email address, making it possible to stay in touch and bring any future announcements of yours to their attention. It’s important that your page stay sufficiently short, and also that your opt-in form is ‘above the fold.’ You don’t want your visitors having to scroll through the entire page to see what’s there, but make sure it can all easily be seen at a glance. You can, of course, go beyond one screen, but the key is to keep it short and sweet.
The effective use of bullet points is a great way to highlight the most important aspects of your video. You can add effects and music, but this is not required if the content can stand on its own. Rather than adding additional things to your video, take a professional approach and stay focused on content.
Collect Detailed Data on Your Videos’ Performance
Long sales copies are considered more effective than shorter ones; however, it is a good idea to have both and allow people the choice. When people are tempted by your product, they will usually do plenty of research before actually parting with their cash. Starting with a video on your site gives your viewers a short introduction to the product and allows them to understand it better before being confronted with an all-text sales letter. Apart from that you can also introduce short video clips under various sub-headlines, making the page less chunky and giving a clear idea to the visitor about what you want to convey. Discerning customers want to know how they will benefit from your product or service, thus feeling that they are choosing to buy, not simply being sold, what you are offering. The very best videos will inform the customer of attractive benefits they will receive when they buy your product.
The returns you get from video marketing can be quite incredible. A lot of marketers don’t want to try it because they think the actual filming will be incredibly difficult, when it’s much simpler than they think in actual fact. There is a great potential for growth with this form of marketing, because online media is advancing at a break neck pace and the Internet is growing without an end in sight. A greater number of videos are being posted every day, meaning that they’ll provide a bigger percentage of the marketing efforts that take place online.
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